When you hear the word Cebu or Cebuano, what then comes to your mind?
Cebu hosted the 3rd Cebu International Documentary Film Festival (CIDFF) with the theme “Ignite the Power to Transform” last August 18-22. During the event, CIDFF President Lilu Aliño stressed why Cebu was chosen for such a big event.
She explained that film festivals offer an avenue for creativity, knowledge, and access to information. Through this festival, Aliño hopes to bring visibility and international credibility to Cebu’s Film industry.
But this isn’t the first time Cebu’s Film Industry has been recognized. In fact, that are many reasons why local and international filmmakers love Cebu. Here are the top 3 reasons we gathered:
- Manpower – With Cebu’s pool of talents, the film industry will not have a hard time finding responsible and creative staffing requirements. Personalities like Pilar Pilapil, Pilita Corales, among others have given Cebu recognition for their skills and great contribution in the Philippine Cinema.
- Location – Filmmakers find Cebu’s tourist spots and sceneries (mountains, beaches, falls) a great place to shoot at. Some of the locations in Cebu that are already featured in films are the Mactan Cebu International Airport, Basilica del Sto. Niño, Fort San Pedro, and Maribago Bluewater Cebu.
Some international films that were shot in Cebu are Deep Gold starring Michael Gleissner; Hindsight starring Lee Hyun-seung; and Mango Tree of Lee Film Co. Cinema starring Seo Ji-seok, Hong Soo-ah, Joo Ah-seong, Han Soo-ah and more.
- Booming Economy – Cebu has a booming economy. Investors flock to Cebu annually to expand their businesses. Local businessmen like Kenneth Cobonpue had gained center stage in running the economy of the city and had formed ties with the creative industry as well. There is a great interaction between each component and the Local Government and Rotary Clubs had worked hand in hand to make programs, projects and activities that will make all sectors come together and coexist harmoniously with each other.
Though there had been trials as to date, CIDFF Executive Director and Board Member Architect April Dequito assured that this year, there had been things being adjusted and made possible with the help of friends from different film festivals all over. She stated that the creation of the market through investor – filmmaker pitch during the expo had created the necessary link to bridge the gap and will further give the structure to make the film festival profitable. Through the film festival, the members of the board hoped that Cebu will be recognized around the world as a new market in its own right with opportunities for companies in multimedia business (TV, film, broadcast and equipment) to promote their products and services, and gain more visibility through a 2-day exhibition at prime location where different market segments can be obtained.
What could be more satisfying than seeing the film industry grow, expand and soar high making this beloved island not only a benchmark but a prime hub for everything under the sun.
If you think there is still something more for CEBU, do let me know your thoughts below!