#AirAsia RedTalks: Bridging People With Meaningful Connections and Conversations to Social Media

Cebu has always been a pioneer of things. From food to culture to exciting tourism destinations, Cebu will always still on top of the list for travelers and tourists for both local and international. Even when you look at Cebu’s humble history, we had been a hub for commerce, arts and anything creative.

We Cebuanos had always prided ourselves as living in the hub and in the center of everything here in the Visayas. The strategic location of Cebu fostered for bustling commercial hubs, preserved culture and heritage sites, as well as the cultivation of the Cebuano cuisine, a unique combination of Chinese, Spanish and Native Cebuano fusion.

Air Asia, the leading and largest low-cost carrier in Asia, aimed to promote the Philippines and the world in a manner that both attracts the young ones and the young once. Travelers and adventure seekers alike, the #AirAsiaRedTalks is a series of inspiring travel stories that would let you explore the world more frequently.

First Episode: Sweet Connections [Santan and Malagos Chocolates]

The pilot episode of AirAsia Redtalks will take you to a sweet journey in Davao City where the country’s best cacao beans are made. Another highlight of the episode is celebrity chef JP Anglo developing a special dish for our Santan Menu using Malagos Chocolates. AirAsia passengers will be able to taste the sumptuous dish on-board soon.

 

To open our second season, indulge in a culinary journey as we visit a chocolate farm in Davao. Join Daphne Osena Paez as she discovers how chocolate is made.

Be among the first to know the latest addition to our Santan menu created by one of the country’s most innovative chefs- Chef JP Anglo Watch this amazing flavor-filled story! #AirAsiaRedTalks#AirAsiaInDavao

Also brought to you by AirAsia BIG and ROKKI.

The Event Launch at Twilight Roofdeck + Lounge, Bai Hotel

Bloggers and Tri Media were invited to the launching of Air Asia Red Talks last Feb 22 at the Twilight Roofdeck + Lounge at Bai Hotel – World Hotels.

IT was a night brimming with a lot of people while waiting for the great reveal of the 2nd Season. I personally am able to chat and socialize with my fellow blogger friends and met a couple of new ones like Chito Samontina from Davao and Kelly Austria from Manila.

The night was spent with great food and cocktails courtesy of Bai Hotel and its energetic management headed by Sir Alfred Reyes [VP] and Miss Jenny [Marketing Communications Manager].

The event also raffled a lot of prizes to the lucky attendees and just my luck, I won a RT ticket from Cebu – Kuala Lumpur and vice versa! I just had the time of my life that night. I never expected it! I told Miss Jenny of AirAsia that I needed to have a redemption for my awful experience in one of my travels with AirAsia some few years back. I told her that I have decided not to fly with Air Asia again after that horrible experience. When I won the ticket, it was just an unexpected plot twist. Guess I will be packing my bags and head on to KL!!!

Truly, I will need to explore the world and see for my very eyes the beauty of South East Asia 🙂

 

 

Press Release:

Cebu City, 22 February 2018 – AirAsia, the world’s best low cost carrier, has teamed up yet again with multi-awarded TV host, producer, entrepreneur, blogger and UNICEF Special Advocate, Daphne Oseña-Paez, for the second season of REdTalks, a series of travel webisodes (web episodes) that premiered in AirAsia’s Facebook page last year.

The season two of AirAsia’s RedTalks with Daphne was officially launched at a press gathering held at the Twilight Roof Deck of Bai Hotel in Cebu with AirAsia Philippines Chairperson Maan Hontiveros, AirAsia Philippines CEO Captain Dexter Comendador and AirAsia Foundation’s Executive Director Mun Ching Yap.

AirAsia Philippines CEO Captain Dexter Commendador said, “AirAsia is a sociable and innovative brand and we embrace social media not only to engage our fans but also to inspire and connect our guests. With RedTalks, we are bringing back the era of talk tv and magazine shows to online audience with a refreshing approach using a platform that has become so effective and popular.”

AirAsia RedTalks host Daphne Oseña-Paez said, “The quality of stories and the online engagement we got last year when RedTalks was launched have been overwhelming. For this reason, we aim to raise the level of discussion and cover a wide range of topics to engage our audience and inspire them to have meaningful connections.”

Media and bloggers from Cebu, Davao, and Manila got an exclusive peek of the show’s pilot episode titled “Sweet Connections” at the press launch.

Daphne travels to Davao with Chef JP Anglo who has been regarded as one of the new generation “rock star chefs” because of his flair for creating edgy dishes with strong local Filipino identity. They talk about creating something fresh and new using the award winning Malagos Chocolates and include it in AirAsia’s in-flight menu called Santan in April.

The second episode is about empowering women, a subject matter that AirAsia has been championing though the airline’s former CEO and now serving as chairperson, Maan Hontiveros. Before Maan assumed the responsibility of establishing AirAsia operations in the Philippines in 2011, she was a staunch advocate of performing arts and the environment, a broadcast journalist, and a civic leader who has been hailed by the Filipina Women’s Network as one of the 100 Most Influential Filipina Women in the World [Global FWN100] – Builder award category in 2014.

Maan’s story of disrupting the ordinary to create value in the lives of women and marginalized groups where presented in a lively discussion during the press launch hosted by radio DJ Travy Abad-Prado.

The third episode features David Foster and AirAsia’s collaboration to find the best and tap a diverse pool of talented, skilled, and creative individuals in the Asean region. Dreams Do Come True Campaign is turning dreams into a reality and putting your artists on the spotlight. IV of Spades, an all-Filipino band known for its 70’s inspired outfits garnered the highest number of music streams and crowned as the winner of Dreams Do Come True with AirAsia.

In the fourth episode of RedTalks, AirAsia Foundation boasts of its initiative to fight human trafficking. As the largest budget carrier in Asia, the airline has started training thousands of its staff to spot human trafficking victims, a problem that us continuously threatening the ASEAN region.

Episode 5 is all about Ubud Food Festival. Redtalks will take you to a celebration of diverse Indonesian Cuisine as Daphne visits the festival. The annual event is held for 3 days featuring the islands’s best locally produced dishes and organic items.

The season finale of RedTalks Season 2 highlights AirAsia Foundation’s effort to uncover and revive Cambodia’s art and culture. As it unfolds, viewers will come to love the Cambodian living arts and understand why this legacy continues to create meaningful connections across the region. Cambodia Living Arts (CLA), a non-profit organisation based in Phnom Penh, has been facilitating the transformation of Cambodia through the arts by providing arts education, capacity building of art leaders, and opportunities for emerging artists to generate income and create a sustainable environment for the arts. CLA’s success story takes the center stage in the sixth and final episode of RedTalks.

The pilot episode of AirAsia’s RedTalks series had its pilot episode last February 24 at 7 PM at AirAsia’s Facebook Page.

AirAsia’s RedTalks is brought to you by AirAsia Foundation, AirAsia Big Loyalty, and Rokki.

Follow Daphne’s journey using #AirAsiaRedTalks. Keep udpated with AirAsia’s latest promotion and activities via Twitter (@AirAsiaFilipino), Facebook (facebook.com/AirAsiaPH) and on Instragram (@AirAsiaFilipino).

-0O0-

 

About Air Asia Philippines

Air Asia is a wholly owned subsidiary of AirAsia Inc. which is a joint venture company among Filipino Investors Antonio O. Cojuangco, former Ambassador Alfredo M. Yao, Michael L. Romero, Marianne B. Hontiveros, and Malaysia’s AirAsia Berhad.

AAP operates a fleet of 17 aircrafts with domestic and international flights out of hubs in Manila, Cebu, and Kalibo. The airline operates several flights to/from Manila, Davao, Cebu, Kalibo, Caticlan (Boracay), Tacloban, Tagbilaran (Bohol), Puerto Princesa (Palawan), Clark and Iloilo in the Philippines with international flights to/from Shanghai, Taipei, Incheon (Seoul), Hong Kong, Macau, Kuala Lumpur, Kota Kinabalu, Guangzhou, Ho Chi Minh, Singapore, Jakarta and Bali.

AAP is part of the AirAsia Group that has been awarded the World’s Best Low Cost Carrier for nine consecutive years running by Skytrax since 2009 to 2017.

 

About the Air Asia Group

AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with over 120 destinations. Within 15 years of operations, AirAsia has carried over 350 million guests and grown it fleet from just two aircraft to over 170. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand, Philippines, India and Japan, servicing a network stretching across all Asean countries and beyond. AirAsia was named the World’s Best Low Cost Airline in the annual World Airline Survey by Skytrax for nine consecutive years from 2009-2017. AirAsia is the first airline globally to collaborate with INTERPOL to implement the I-Checkit system to screen the passports of all its prospective passengers against information contained in the world police body’s Stolen and Lost Travel Documents (SLTD) database.

 

For media enquiries, please contact:

Jenny Bugarin- Tan
Communications
Tel:    +63998.8451933
Email: genefertan@airasia.com

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